Privacy Policy for

Last Updated: October 20, 2017

This is the privacy policy of Santa Holdings II, LLC (“”, “we”, “our”, or “us”), which is a product and service offering of Santa Holdings II, LLC. This privacy policy is for visitors and customers who access and use services offered on (“Services”). This privacy policy describes how gathers, uses, discloses and protects private information we collect online. We are committed to upholding the highest standards and best practices for gathering, using, disclosing and protecting your private information.

By using or accessing the Services, you hereby consent that we will collect, use, and share your information as described herein. provides a service that enables adults to send personalized texts messages from Santa to their children, family or friends, a dedicated Kids page for children under 13 with a free service for sending messages to Santa and receiving a reply from an email address dedicated to Santa, free downloadable coloring pages, a blog for parents and children and additional pages with information including nonprofit organizations not operated by We take you and your child’s privacy seriously.

This privacy policy does not apply to any website, product or service that is not owned or operated by Santa Holdings II, LLC. or to other organizations or services described or endorsed by us within content on

Changes to this Policy

We may make changes this privacy policy at any time. When we changes, we will publish the changes on this page and change the "Last Updated" date above. If we make material changes to how we handle personal information previously collected from you, we will notify you more prominently, and if necessary, obtain your prior consent or the prior consent of a parent or legal guardian, as applicable.

What Information is Collected from Visitors:

Account Creation and Registration

Registration is required for certain areas of the Services, including signing up to receive personalized texts from Santa. Registration is not required to email Santa on through the children’s areas of the Services.

When an adult, parent or legal guardian registers with the Services, they will provide information including an email address, password, first and last name, address, city, state, country, zip code and credit card number. Additional information such as a child or recipient’s first name, birth date, town, pet name and present desired, or a coupon code, is optional. will not collect from a child, adult, parent or legal guardian more personal information than is reasonably necessary to provide the child the requested activities or services.

We may use the information you provide during registration for a variety of purposes, including:

  • To allow access to the Services by registered users.

  • To create personalized text messages that will be sent to a child or other recipient.

  • To obtain consent from parents to allow to send personalized text messages to their child.

  • To allow registered users to reset their account password or locate the email address used to create their account

  • For billing, identification and authentication, and fraud prevention in relation to the personalized texts from Santa service.

  • To respond to requests that you make and provide you with customer service.

  • As otherwise set forth in this Privacy Policy

Other features on that may ask you to provide information:

Contacting customer support (unregistered users):

Unregistered users who contact customer support may be asked to provide an email address which will be used for a one time contact to deliver a response from our customer support team. Email addresses will not be stored and no additional emails will be sent to this email address in the future.

Sending an email to Santa through the Services

To email Santa, a child or recipient’s first name and a parent email is required. Parent email will be used for a one time contact to deliver an email from Santa and to notify a parent that their child has emailed Santa. Email addresses will not be stored and no additional emails will be sent to either email address in the future.

Signing up for the “Nice List” newsletter

Users who wish to receive the “Nice List” newsletter, which contains informative announcements and promotional information about the Services will be asked to provide a Parent or adult email address. Emails sent to the “Nice List” subscribers include an opt out option.

Information Collected via Cookies and Similar Online Technologies:

We will collect certain information automatically when visitors use the Services, including using the website. This information includes IP address, browser type, operating system, usage information, and time zone. Cookies are also used to store a visitor’s preferences and analyze their use of the site, including recording referring website, content viewed, and pages visited. We utilize the Google Analytics platform to assist us with analyzing traffic. Google Analytics uses cookies and other similar technologies to collect session data, web browser software, service provider, operating system, type of device used to visit, referring website, content viewed and pages visited. We use this information to maintain and improve our site. Google Analytics is not allowed to share your data. For more information about Google Analytics, please review their Privacy and Terms.

We may also use cookies and web beacons to analyze the effectiveness of advertisements and to manage advertisement serving and frequency capping. Behavioral or interest-based advertisements are not used on the Services. By using the Services without rejecting cookies and similar online technologies, visitors consent to our use of such technologies to collect and process information. For information on how to change your cookie storage settings, please review your browser’s Help menu or website.

  • We collect and use LocalStorage for internal metric tracking of number of visits, a random identifier, and original referrer url.

Disclosure of your Information to Third Party Service Providers

Any information collected through the Services will never be disclosed to any third parties for marketing purposes. In certain limited instances, some information may be shared with our third party service providers to enable certain features of the Services, such as credit card processing. Your credit card information is securely processed by Stripe. More information about the steps that Stripe takes to protect your information can be found here. Our service providers are prohibited from using credit card data or other information collected through the Services for their own purposes.

Finally, in rare instances, your information may be shared with third parties in the event of a corporate transaction, such as the sale of a Services, a merger or acquisition, consolidation, asset sale, or in the unlikely event of bankruptcy. Additionally, information may be shared to comply with legal process and/or to respond to requests from competent public and government authorities.

  • We use Twilio for sending text message from Santa

  • We are using an email automation platform for newsletters (Mailchimp)

Data Security

We take your data security very seriously. In order to keep the information you provide to us through the Services secure, we employ several robust security procedures, including: storage of data in an encrypted format, use of SSL encryption for web sessions, use of a Web Application Firewall, tokenized and encrypted login credentials, automated software to block repeated bad login attempts, and limitations on employee access to this information. We do not store your credit card information, which is securely processed by Stripe. Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1, a stringent level of certification in the payment industry. More information about the steps that Stripe takes to protect your information can be found here.

Parental Review:

Parents who wish to review, edit, or delete their child’s account may do so using the Parental Control Dashboard after logging in offered through the Services. Parents or guardians may use the dashboard to access and manage a child’s account data, view any personal information associated with the child’s account, delete any personal information associated with the child’s account, discontinue further collection or use of the child’s personal information, or deactivate the child’s account. Parents may also contact us using the below information to request we perform any of these actions.

Questions, Contact Us:

Visitors, parents or guardians with questions or comments regarding this Privacy Policy or who would like to review or update personal information collected on our Services, have it deleted, or request that there be no further collection, use, or disclosure of this personal information can contact us using the information below:

  • Santa Holdings II, LLC

  • 11613 Charisma Way

  • Palm Beach Gardens, FL 33418

  • 1-877-Dear-Santa (1-877-332-7726)

  • Our Contact Form